Test article: Why Repeat Customers Are Cheaper to Acquire Than New Ones

Whatever industry you may be in, there’s no such thing as “too much emphasis” on the customer. It’s always understood that the customer is the foundation of the success of any business.

As business owners and marketers, the primary goal is to meet the needs of the customer. By considering the importance of customers in all aspects and stages of the market process, you’re also ensuring greater customer loyalty and satisfaction — leading to a repeat in business.

The repeat business phenomenon happens when customers tend to go back, again and again, to purchase products or avail services from your company. This type of customer is called “repeat customers”.

But what can you do to gain repeat customers?

The answer is simple:

Focus on customer retention.